Josh Kolm

Doritos wants consumers that were clamouring for the return of its Canada-exclusive Ketchup flavour to wait it out a bit longer in a new game that aims to reach more millennials by going mobile.

By visiting the Doritos Ketchup microsite on their mobile device between now and the end of March, consumers can hold their finger on a digital Doritos bag, with prizes going to whoever can hold it there the longest. It seems simple, but players will have to deal with distractions like fake texts and phone calls that will attempt to get them to lift their finger.

Read more: http://strategyonline.ca/2015/02/18/would-you-hold-out-for-doritos/#ixzz3S8HHxZL9